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5 tips for successful business logo design

Simplicity Keep it simple. That’s pretty solid advice for a lot of things, including business logo design. If you’re looking to capture the attention of potential customers and remind current ones of your reach, a busy or cluttered logo isn’t going to do your business any favours. Some of the most successful logos have been…

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The role of a logo in print

A logo should be something that is memorable and instantly recognisable. It needs to establish a connection with your customers and evoke some form of emotional feeling towards your brand. Your logo should always be something that works with all your promotional channels, from your website and business cards to presentation folders and branded vehicles….

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How to build the perfect brochure

Just like baking a cake, building the perfect brochure takes time, persistence and of course, the perfect recipe. We are going to discuss the key ingredients to building a successful brochure, but as with every cookbook – it’s never just about the recipe! You need to have the skills, perception and that little something extra…

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Are Business Cards Still Relevant?

In an age of all things digital, you could be forgiven for thinking that the business card has lost all relevance. Company websites and sites such as LinkedIn seem to do an effective job of gathering contact information not to mention that people are constantly connected through the use of their smartphones. But to think…

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5 Most Common Advertising Techniques

A successful advertisement creates a desire in viewers, listeners or readers. It also provides information on how to fulfill that desire and makes the potential customer feel good about doing so. With so many products and service providers in the marketplace, using a proven technique in your advertising increases the likelihood that your ad dollars…

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Some famous logos

Interesting Graphic Design Work! 1 – Amazon – That yellow arrow is not just a smiley. It also suggests that you can buy everything A to Z on Amazon. 2 – Baskin Robbins offers 31 flavors of ice-cream. The number 31 is hidden in the logo within the letters of B and R. 3 –…

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